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Our Story

2023

Launch first book


On the occasion of its 100th anniversary, Huize van Wely is launching its first book: 100 years of Excellence

Launch first book

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Hofleverancier


On October 24, 2023, Huize van Wely received the royal title of 'Hofleverancier' (Purveyor to the court)

Hofleverancier

2022

Celebrating 100 years


Huize van Wely celebrates 100 years of patisserie

Celebrating 100 years

2019

Opening shop Haarlem


In November 2019 we opened our 5th shop, located at Zijlstraat 95 in Haarlem.

Opening shop Haarlem

2017

Robin Hoedjes becomes Chef Patissier


Since 2017 Robin is the chef of Huize van Wely. He started working here in 2014 and in 2015 he won the Dutch Pastry Award, which resulted in a membership of the Dutch Pastry Team!

Robin Hoedjes becomes Chef Patissier

2016

Joost Rotteveel becomes Director


In 2016 Joost was appointed to director of Huize van Wely the Netherlands, after fulfilling the role of chef for over five years. He has been working in the kitchens of Huize van Wely since he was fifteen years old and during his career he has won several awards. Five times Dutch pastry champion in a row and his greatest achievement: becoming European pastry champion 1988 in Italy, and in the same year he finished third at the world championships patisserie in Germany!

Joost Rotteveel becomes Director

2013

Mrs. Tjiptobiantoro-Oey becomes the owner


Since 2013, Mrs. Tjiptobiantoro-Oey from Indonesia has been the owner of Huize van Wely. During their many trips to the Netherlands, the family came into contact with the chocolates of Huize van Wely. The first shop in Jakarta was opened in 1997 and there are currently two Huize van Wely stops - and a shop-in-shop - located in Jakarta, Indonesia.

Mrs. Tjiptobiantoro-Oey becomes the owner

2008

Opening shop Heemstede


In March 2008 the Huize van Wely shop in Heemstede, at Zandvoorteslaan 163, was opened.

Opening shop Heemstede

2000

Opening shop Gelderlandplein in Amsterdam


In May 2000 the Huize van Wely shop located at Gelderlandplein 173 in Amsterdam was opened.

Opening shop Gelderlandplein in Amsterdam

1992

Opening shop Beethovenstraat in Amsterdam


In April 1992 the Huize van Wely shop located at Beethovenstraat 72 in Amsterdam was opened.

Opening shop Beethovenstraat in Amsterdam

1970

Handover ownership to son Pieter Booij


In 1970 Huize van Wely was handed over by Cees Booij to his son Pieter Booij, who is obsessed with pastry and chocolate. Under the leadership of Mr. Booij, founder of Huize van Wely as we know it today, the company grew strongly and gained international fame.

Due to its innovative vision in the field of products as well as presentation and customer approach, Huize van Wely pioneered in a country that had hardly become acquainted with pastry.

Handover ownership to son Pieter Booij

1950

Cees Booij becomes the owner


In 1950 Huize van Wely came into the hands of the Booij family. Cees Booij, father of Pieter Booij, had a pastry shop, just like Van Wely, located in Wormerveer. When his shop burned down, he bought Huize van Wely in 1950, which at that time was for sale because of the death of Mr. Van Wely in 1948. One condition of the widow Van Wely was that the name would remain unchanged.

Cees Booij becomes the owner

1922

Founded by Mr. Van Wely


The founder of Huize van Wely opened the doors of the pastry shop in 1922 at the Hoofdstraat in Noordwijk, where Huize van Wely is still located today.

Founded by Mr. Van Wely

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